Frederick's of Hollywood Files  Chapter 11
	July 11, 2000
	The Wall Street Journal reports today that 54-year old, 200-store Frederick's of Hollywood, the venerable lingerie merchant, has filed bankruptcy due to a downturn in its business.  The company hopes to introduce "less flashy, more upscale designs in the future" to counter its "raunchy imagery" that was "pretty tarnished at one point in time."  The company was purchased one month ago by Wilshire Capital LLC, a Los Angeles investment firm.	BKINFORMATION.COM
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